01 - Combine lukewarm milk, yeast, and 1 tablespoon of sugar in a large bowl. Let stand for 5 minutes until mixture becomes frothy and bubbly.
02 - Add remaining sugar, softened butter, eggs, and salt to the yeast mixture. Mix thoroughly. Gradually incorporate flour, mixing until a soft, sticky dough forms.
03 - Turn dough onto a floured surface and knead for 5-7 minutes until smooth and elastic. Transfer to a greased bowl, cover with plastic wrap, and let rise in a warm area for 1 hour until doubled in size.
04 - While dough rises, combine brown sugar and ground cinnamon in a small bowl. Mix well and set aside.
05 - Punch down risen dough and roll out on a floured surface to a 16x12-inch rectangle. Spread softened butter evenly over surface, sprinkle with cinnamon-sugar mixture, then distribute chopped strawberries uniformly.
06 - Starting from a long edge, roll dough tightly into a log. Using a sharp knife or dough scraper, cut into 12 equal slices. Arrange rolls in a greased 9x13-inch baking dish, cut side up.
07 - Cover baking dish with a clean towel and let rolls rise for 30 minutes until puffy. Preheat oven to 350°F during the last 10 minutes of rising time.
08 - Bake rolls for 23-25 minutes until golden brown and cooked through. The tops should spring back lightly when touched.
09 - While rolls bake, beat cream cheese and butter together until smooth and creamy. Add powdered sugar, vanilla extract, and milk. Continue beating until glaze reaches spreadable consistency.
10 - Allow rolls to cool in the pan for 10 minutes. Spread warm cream cheese glaze evenly over the rolls. Serve immediately while still warm for the best texture and flavor.